Consumers can ‘Snap and WhatsApp’ objectionable advertisements to ASCI

The Advertising Standard Council of India (“ASCI”) has on 10th March 2016 launched technology i.e. WhatsApp application to connect with the consumers and curb misleading advertisements, after a successful launch of a Mobile App ASCI online.

Consumers can now WhatsApp the objectionable advertisement to ASCI vide +91 77-100-12345 in following manner as detailed under:

  1. WhatsApp will serve as only the first touch point for consumers to reach ASCI with their main objections and images of the objectionable advertisement.
  2. Consumers can send pictures of print ads, hoardings, packaging or Screen shots of websites, Links of YouTube videos etc.
  3. ASCI team would be scrutinizing these complaints and take it further if found valid as well as having complete details such as name and email ID.
  4. The complainant would receive status updates on the complaint by SMS /and email.

The WhatsApp number is not meant for commercial purpose. The complaint processing is free for consumers, in line with the ASCI’s mission of promoting self-regulation of advertising content and protecting Consumers’ interest.

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